Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

“It's a gift tribute to Tropicana of course you are going to see the Tropicana logo in two forms: the older logo goes back to some 60-odd years ago and then the newer logo that exists today.

The Tropicana Hotel & Casino is all out of branded merchandise. The only gear sold on location is generic Las Vegas merchandise.

A new ad campaign from Tropicana suggested parents stash the ingredients for a mimosa around the house when they need a break and some people were offended.

He reminded viewers of Tropicana's efforts to modernize its classic straw-in-orange packaging. "About five years ago [Tropicana] went to this very clean but kind of cold-looking logo, and their ...

Tropicana, then owned by PepsiCo, changed its logo back within a few months. For “brands that have a long history, you always can look backwards,” Calkins said.

The implosion brings to a spectacular end the 67-year era of the former Tropicana Las Vegas resort.

Interestingly, Tropicana has seen a comparable 19% decline in sales this year as of October. In 2009, Tropicana quickly reinstated its original logo, resolving the issue.

UPDATE: This fiasco has cost Tropicana $35 million, according to AgencySpy. Tropicana is to abandon its trendy new orange juice carton design by Arnell Group and revert back to its traditional ...

In concert with a comprehensive rebranding and revitalization effort, the Tropicana Las Vegas hotel-casino recently unveiled its new logo. The free-form logo replaces the previous diamond visual ...

Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...