The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

Sometimes brands undergo a rebrand in attempt to stay relevant in today's fast moving society, however it can often go wrong ...

It's the first major change to the Google logo since 2015, according to 9To5Google. The new logo made its official debut with the beta version of Android 16.8, which went live on Monday.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

The Dean Martin/Tropicana intersection will be the primary change of Dean Martin.” Tropicana will be widened between Polaris Avenue and Valley View Drive beginning in February, with that work ...

In 2009, Tropicana quickly reinstated its original logo, resolving the issue. It remains to be seen if the company will take similar action in 2025.

Almost immediately after unveiling their new bottles, Tropicana sales dropped 8.3% from the year prior in July and 10.9% in August, per sales data by market research firm Circana shared with CNN.

Tropicana fans melt down over new bottle design: ‘No longer meaningful’ By Brooke Steinberg Published Nov. 20, 2024, 9:15 a.m. ET ...

While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.