The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 following the ...

Tropicana’s packaging changes have left customers with a sour taste in their mouths, taking to Tropicana’s social media accounts to air their grievances. “New look less juice. Pretty sad ...

Tropicana Reverts to Old Packaging 3/4/2009 BRADENTON, Fla., NEW YORK and FRANCE -- The PepsiCo Americas Beverages division of PepsiCo learned the value of the Internet as a market research tool.

Tropicana said it expects to bring back the old, familiar packaging for its flagship Tropicana Pure Premium orange juice within a month. "We heard our consumers and we listened," Tropicana ...

In 2009, Tropicana, then owned by PepsiCo, did away with its distinguishing straw-in-the-orange design for a juice-in-a-glass photo that to consumers, looked like any store brand.

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a consultancy that designs products for leading brands. The new one misses that.

Tropicana's apple juice containers may be the latest victim of shrinkflation, ... So it is unclear whether Tropicana has completely shifted to the smaller packaging.