In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo ...

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

A medium-sized convention space has long been discussed as a need on this side of the bay,” writes Mayor Kenneth T. Welch.

The business is one of many situated along Tropicana Avenue that has been closed down for nearly a week due to wind-damaged power lines.

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, can set off a thousand memes. When a brand has built up brand loyalty over ...

A $44 billion purchase by Elon Musk saw Twitter rebranded to X and all old memorabilia like the iconic blue bird logo nicknamed Larry eventually auctioned off. An online marketplace company bought ...

The Coca-Cola Company, of Atlanta, GA, is recalling 241 cases of Topo Chico Mineral Water Carbonated 16.9 fl oz (500mL) bottles because of potential contamination with Pseudomonas.

The St. Louis Blues reveal new jerseys, an updated Blue Note logo, and fresh secondary logos, merging heritage with modern design for the NHL season.

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

The self-driving taxis feature a “Robotaxi” logo written out in a graffiti style on the car’s front doors. The scrawled typeface is reminiscent of the branding for the video game Cyberpunk ...