Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

The business is one of many situated along Tropicana Avenue that has been closed down for nearly a week due to wind-damaged power lines.

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, can set off a thousand memes. When a brand has built up brand loyalty over ...

America’s favorite orange juice brand is just barely squeezing by these days. Tropicana, which was founded in 1947 and has been a household name ever since, is in financial trouble and might ...

It's been a long road for Tropicana and its iconic orange juice. The company has been squeezing the profits out of oranges since 1947 — until now. According to a new report from CNN, the juice ...

Florida is being blasted with stronger hurricanes than ever before. A prolific disease carried by insects continues to devastate orange groves. And, on top of all that, consumers are watching ...

Tropicana faces financial distress and could be headed for bankruptcy due to declining sales and profit, amid severe hurricanes, disease outbreaks, and consumer trends.

The iconic orange juice brand Tropicana is feeling the squeeze of financial pressures affecting both its supply and demand. Is this the end for the juice giant?

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.