The Prius was the smart choice, or so he thought. After a summer of sweltering heat and an unfortunate pothole incident, this ...

It’s getting a bit more expensive to buy a new car, and there’s little reason to think that trend will reverse anytime soon.

Toyota's Prius has reached its 25th anniversary in the U.S. market. As a pioneer of hybrid technology that paved the way for ...

The darkened Nightshade Edition trim will now be available for both the standard 2025 Toyota Prius Hybrid and the 2026 Prius ...

Toyota's popular blackout treatment Nightshade Edition package has found its way onto many models, but for 2026, it's a first ...

The Toyota Prius is celebrating 25 years in the United States. That’s quite an accomplishment and the company didn’t hold ...

Following its regular hybrid counterpart, the Prius Plug-in Hybrid (which until 2025 was known as the Prius Prime) gets a ...

It has received 700 to 800 applications from prospective drivers interested in joining the company. Read more at straitstimes.com. Read more at straitstimes.com.

With both all-electric and gas-powered driving options, PHEVs are the perfect goldilocks option, but there's a catch. Is Toyota onto something or grasping at straws amid regulatory turmoil?

If you're in the market for a reliable, efficient compact car, you're probably looking at the Toyota Prius and Prius Prime (now named — or, rather, renamed – Prius Plug-in Hybrid).

Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year. Toyota’s Prius and Rav4 Prime will be called ‘Plug-in Hybrid’ for the 2025 model year.

The 2024 Toyota Prius Prime starts at $34,070 (including the $1,095 destination charge) and, frankly, this is the rare situation where the entry-point is probably the sweet spot.