Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Toy prices rose at a record pace this spring, increasing 2.2% between April and May while overall inflation rose just 0.1%, ...

Amazon MGM Studios is making a live-action movie based on the Bratz doll line, and Kim Kardashian is in consideration for the lead role. The news broke on Tuesday via Deadline, with insiders saying ...

Margot Robbie leading the summer of Barbie with a wave of hot pink in movie theaters, and women everywhere were talking about ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

Florida has no shortage of manufactured experiences with admission tickets and souvenir shops, but this quirky museum delivers something far more authentic: genuine connection to our collective past ...

To mark the release of Elio, these are the 15 best movies that Pixar has produced – and they’re some of the greatest animated ...

AI-based services, Studio Ghibli images, and now AI-powered toys, games including the childhood staples like Barbie and UNO? Barbie-maker Mattel has teamed up with Sam Altman led company OpenAI to ...

A Barbie play set for sale at FAO Schwarz toy store in New York City. Mattel partners with OpenAI to design and power new AI-driven toys. The first AI-powered product is expected to be announced ...

Printfresh launched a limited-edition Barbie clothing collection featuring Western-inspired loungewear. The collection includes pajamas and loungewear sets with a vintage rodeo and desert theme ...