Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Toy prices rose at a record pace this spring, increasing 2.2% between April and May while overall inflation rose just 0.1%, ...

Plans by toy giant Mattel to add ChatGPT to its products could risk “inflicting real damage on children”, according to child ...

Amazon MGM Studios is making a live-action movie based on the Bratz doll line, and Kim Kardashian is in consideration for the lead role. The news broke on Tuesday via Deadline, with insiders saying ...

Margot Robbie leading the summer of Barbie with a wave of hot pink in movie theaters, and women everywhere were talking about ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

Florida has no shortage of manufactured experiences with admission tickets and souvenir shops, but this quirky museum delivers something far more authentic: genuine connection to our collective past ...

Kids can follow their dreams with dolls featuring Barbie “Malibu,” Barbie “Brooklyn,” Teresa, and Renee on roller ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

From The Big Bang Theory to Toy Story, Laurie Metcalf has quietly mastered the role of complex, unforgettable moms on screen.