Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Toy prices rose at a record pace this spring, increasing 2.2% between April and May while overall inflation rose just 0.1%, ...

Plans by toy giant Mattel to add ChatGPT to its products could risk “inflicting real damage on children”, according to child ...

Margot Robbie leading the summer of Barbie with a wave of hot pink in movie theaters, and women everywhere were talking about ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later this year.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Buzz Lightyear ultimate talking action figure. eBay. Toy Story was the film that made $158.6 million over the five-day Thanksgiving 1995 weekend of its release. A movie about toys put a lot of ...