She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Toy Story 4 was an unexpected movie. We all thought it was a soulless cash grab. And though there was a good bit of division from fans on the response to it. For me, I loved every moment. It was what ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created the popular chatbot ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Labubu mania has taken over social media, after Lisa from BLACKPINK first posted her love for the adorable toys. Now other celebrities are joining the craze!

A human-sized Labubu doll, designed by Kasing Lung and produced by Pop Mart, fetched a record-breaking $150,324 at a Beijing ...