More than a strange toy, Labubu represents a masterclass in how scarcity, emotional design, and cross-platform marketing can ...

Holiday toy shortages may becoming—beat the rush by grabbing these 6 must-have kids’ toys now before they vanish from shelves ...

Ananya Panday loves Lafufus and the many dolls on her designer bags are proof. But did you know she is actually carrying ...

Pop Mart, the Chinese toy firm behind the hugely popular Labubu dolls, has said its profits are set to soar for the first six ...

Tang Xianyue's curated collection boasts dozens of Labubu figures and plush dolls in her bedroom. Her daily ritual begins at ...

What do Godzilla, Batman, and Hermey the Misfit Elf have in common? In Eric Joyner’s paintings, they exist alongside toy ...

As Labubus, a plush monster elf toy, continues to take the world by storm, a conspiracy theory suggesting connections to the demon Pazuzu is making its rounds online. It all began sometime in July ...

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

According to those who believe the theory, Labubus are 'possessed' by an ancient demon called Pazuzu, which stems from Mesopotamian mythology and is also the name of the main antagonist in the iconic ...

Labubu, the wildly popular toy elf from Chinese brand Pop Mart, has sparked global hype. As CNN’s Lynda Kinkade reports, the toy has celebrity fans, record-breaking auctions, and has inspiring a ...

Hordes are descending upon a newly opened gift shop. But they're not after ordinary treasures. They're waiting for Labubu.