Business Insider spoke with CEO and founder of Tough Mudder Will Dean, about why electroshock therapy is used on some of the courses. He said: "The secret to becoming more confident in life is ...

Still, the last obstacle before the finish line took him by surprise — a mini-jungle of wires that deliver a shock, known in Tough Mudder parlance as “electroshock therapy.” Tough going ...

A woman is dragged from Tough Mudder’s “Electric Eel” obstacle, where dangling wires give off an electric shock. Stan Grossfeld/The Boston Globe via Getty Images Paul Nicholsen, a 6-foot-3 ...

Instead, Tough Mudder focuses on mental fitness, which can make the race feel emotionally taxing, without forcing attendees to train harder. The updated obstacle Electroshock Therapy makes for an ...

It’s no secret that Tough Mudder, the fast-growing, wildly popular obstacle course event, carries injury risk, with its electric shocks, 15-foot jumps into freezing water, and runs through fire.

That's my advice for you if you ever do a Tough Mudder challenge race and come to the "ElectroShock Therapy" obstacle. I was proud to say that the shocks didn't knock me out...but I heard the ...

Tough Mudder added another two feet—bringing ... Arctic Enema—swimming through a container of ice—and Electroshock Therapy on every one. And, oh, as far as one obstacle not to try at home ...

Courtesy of Tough Mudder Happy Ending will replace Tough Mudder's typical Electroshock Therapy (EST) obstacle, where daring challengers sprinted through dangling electrified wires. Standing at 25 ...

Tough Mudder revenues jumped from $2 million in ... into a muddy dumpster filled with thousands of ice cubes. At the “Electric Eel,” it’s a mixed bag of screams, swears, and swagger.

On first hearing, it seems improbable that the wires in Tough Mudder’s Electroshock Therapy obstacle are juiced with 10,000 volts of electricity, particularly considering that a standard ...

and reported that they encountered one Tough Mudder racer who received 13 electric shocks on the course, which caused heart inflammation. Another racer had a stroke and suffered temporary ...

A competitor in a tough mudder runs through the electroshock portion of the race with his team, but is suddenly shocked in the neck and falls in the mud. Kevin O'Leary on EU willing to go zero-for ...