Instead, many of the top-performing, or “most popular,” fashion brands are looking to engage a new audience, including the coveted Gen Z, with this new era of marketing. Here, WWD looks at the ...

Online shopping has opened up access to fashion like never before, with choice always at our fingertips. And we’re here for it, as it’s made it even easier to discover more independent brands ...

Ask any fashion editor about some of their go-to denim brands, they'll probably mention Citizens of Humanity high up on the list. Every single pair follows a rigorous 50-step design process and ...

Black designers and brands have the fashion industry in a chokehold. Fashion remains an integral artform of Black cultural expression in artistic, social, and professional spaces. Black designers ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...