Studies show that users tend to “play” with social media, even when they use it for serious things. Our study showed that the ...

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

TikTok influencer reveals ties to Mongolian warlord known as 'God of War' ...

As monsoon rains drench parts of the Philippines, a new wave of indoor TikTok content is capturing viewers’ attention.

A TikTok trend has women sharing screenshots and voice notes that call men out for their bad behavior to a new Lorde song — ironically captioning them "#ManOfTheYear." But what’s supposed to be an ...

TikTok trends such as the "narrator voice," confessions set to a "Family Guy" audio clip and the proliferation of series such as "The Group Chat" have dominated conversations both on and off of the ...