Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

Companies feed us misinformation through phone notifications and AI-generated posts. Our unwillingness to fact check puts us ...

In a media landscape reshaped by AI, declining search traffic, and platform volatility, social media remains the most dynamic top-of-funnel space for newsrooms looking to grow their audience, build ...

The Jet2holidays TikTok trend is going viral with vacation fail videos—and boosting search interest in the UK travel company.

In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

From Christopher Reeve to James Gunn's Superman! RANKING The Superman Movies! Become A Righteous Reject By grabbing our new ...

In this case study, TikTok commissioned a syndicated Market Mix Model (MMM) study with Nielsen to investigate what impact its full-funnel immersive ad solutions have on driving sales and ROAS across ...

WHO'S THE BEST SUPERMAN FROM THE MOVIES?! - Become A Righteous Reject By Grabbing One Of Our Superman Inspired Apparel: <a ...

In part one of a two part series on the influence of TikTok on retail media Colin Lewis looks at how TikTok impacts retail media and the shopper and asks what retail media networks should do to ...

In-feed ads are the standard ad format on the TikTok platform and appear among user videos on the For You Page. These ads can be up to 60 seconds long, supporting full-screen and sound-on formats, as ...

Kenyan businesses promoting their services or products can expect their ads to perform best on news websites and sports-related apps, reveals the latest investigation by Eskimi, a global AdTech ...