Facebook says the decision to prioritize the smartphone-driven vertical video format came about because it’s seen a shift in video consumption, where much of the viewing now takes place on mobile.

The short-form, vertical video app is now including a full-screen, horizontal video-viewing option. Written by Sabrina Ortiz, Senior Editor. Senior Editor. Dec. 16, 2022 at 1:57 p.m. PT.

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Twitter wants to be TikTok with full-screen vertical videos As the company announced on its blog (via TechCrunch ), the new experience aims to make videos more “immersive” and easier to discover.