A viral TikTok trend has some users flaunting their family connections — with or without proof.

A catchy song by an Irish singer, and a simple dance to go along with it, have given social media creators an easy trend to emulate.

Looking to shop the buzziest beauty, home and fashion products on the market? PureWow’s new live shopping series on TikTok ...

Taylor Swift often serves fans a masterclass in style. Over the years, the "Blank Space" singer has turned some memorable ...

As well as pulling in millions of views, TikTok creators in the trades are also influencing career choices. This month, ...