"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...

Content creator Jimmy Donaldson, known on the Internet as MrBeast, has made it clear he is interested in buying TikTok.

The company announced Thursday it’s launching a $20 million “creator accelerator fund,” promising content creators they won’t ...

Donaldson posted a jokey message on X on January 13 that read, "Okay fine, I'll buy Tik Tok so it doesn't get banned." A day later, ...

YouTuber MrBeast, X owner Elon Musk and Oracle Chairman Larry Ellison are names that have floated around in the past week.

Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains ...

In the Arusha region of Tanzania, migrating elephants trample farmland and farmers’ livelihoods. A beehive fence has proved ...

Jimmy Donaldson — better known online as MrBeast — isn’t in the TikTok bidding race just yet, according to a representative ...

Potential buyers for TikTok US include MrBeast, Kevin O'Leary, Frank McCourt's Project Liberty and Perplexity AI, who bid a ...

As Xiaohongshu — known as RedNote or Red in English — surged to the top of the App Store downloads list this week, users in both China and the U.S. celebrated an unprecedented cross-cultural exchange: ...

Millions of TikTok users in the United States are no longer able to watch videos on the social media platform as a federal ...