TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven ...

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The three ad types include: Video ...

Video Shopping Ads allow advertisers to highlight one or more products in their in-feed video ads in a way that amplifies product discovery and purchase intent. TikTok says video Shopping Ads ...

TikTok Shop sellers are buying more ads to get attention, as the e-commerce platform shifts from free views to a pay-for-play ...

The app's efficiency push shows it's following in the footsteps of its Big Tech peers, and its sellers aren't happy.

Now TikTok has introduced a new way for brands to capitalize on this trend, with a new Search Ads offering that will allow brands to place their ads in search results based on relevant keywords. The ...