One of the key launches is TikTok Market Scope. TikTok has launched a new suite of business tools aimed at driving growth for ...

TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three times more conversions, according to a new Metricool analysis of $188 million in social ...

AppLovin is in the mix to buy TikTok and save it from a US ban, which would thrust its founder, Adam Foroughi, into the ...

New York Attorney General Letitia James and 13 other Attorneys General filed suit in October 2024 against TikTok “for ...

While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Music Ally broke the news of the soft-launch of TikTok for Artists, a new analytics platform for musicians built by TikTok.

Since 2022, over 30 states, including Texas, Florida and Montana, restricted TikTok on official networks, citing national ...

The Tony-nominated director chats with Rolling Stone about Sarah Snook’s one-woman show and the act of performance in the digital age ...

A national advertising review board recommended T-Mobile US stop making certain savings claims about its mobile plans after rival Verizon filed a complaint. Independent non-profit BBB National ...

This explosive growth can be attributed to the industry's move towards data-driven, automated solutions that enhance ad targeting and efficacy across numerous platforms, including mobile ...