This year, Coca-Cola Company-owned Thums Up turned into a billion-dollar brand as it repositioned for a new generation of consumers. But it was decades of toofani that gave the brand its thunder.

It was about repositioning. With the bold black can, the new “All Thunder, No Sugar” tagline, and a sharp focus on self-driven, limit-pushing consumers, Thums Up XForce is clearly targeting a ...

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

The Mavrick Thunderwheels Edition will be exclusively available to customers who purchase and scan the QR code on Thums Up’s special edition packs until November 15, 2024. Hero Mavrick 440 ...