Indian streaming services are slowing cash burn, focusing on niche content and cost optimisation as they rework business ...

The number of products in India with ‘low sugar’ and ‘reduced sugar’ claims surged 483% in the five years to May, and ...

“Thums Up!” was all Mama called out, before vanishing.

Coca-Cola’s Thums Up is a billion-dollar brand and even IBM is one of the largest private employers in the country.

Rather than expanding the Palmolive brand into new segments, Colgate-Palmolive India is aiming to introduce entirely new ...

The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies dilute ...

Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 ...

At the June 12 county personnel meeting committee members approved, with Rollie Thums opposed, a new job description for the position. The job description switches the two job titles that are ...

Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar ...

Thums Up XForce targets young consumers seeking sugar-free drinks with bold flavours, marking a strategic category shift ...

Allu Arjun becomes face of Thums Up ahead of Pushpa 2 release, here's looking at other stars who endorsed the brand Updated on: 25 November,2024 01:25 PM IST | Mumbai Written by: Athulya Nambiar ...

Mumbai: Thums Up, the homegrown billion-dollar beverage brand under The Coca-Cola Company, is thrilled to announce its new campaign, ‘Utha Thums Up, Jagaa Toofan’ for the upcoming Paris 2024 ...