Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

Sales of generic brand products hit an all-time high last year as consumers placed more trust in grocery retailers.

Things can change at the millisecond — we have to pivot fast to meet the consumers’ changing needs,” said Natalie Shmulik, ...

“Premium is doing well,” said Alastair Steel, executive-client engagement, Circana LLC, Chicago. “Consumers have also leaned ...

Curious about Target’s Good & Gather line? Find out the truth behind the brand and who’s responsible for making these popular ...

This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans could only obtain Peloton's clothing and accessories through the company's ...

Many consumer habits are returning to some semblance of normal as the economy recovers. But consumers aren’t adopting old habits with the same elasticity.

What exactly are these store-brand (or private-label) products ... Costco, Kroger, Target, Trader Joe's, or Walmart, to name a few. Conversely, name-brand products, like Lay's, Kraft, and Jell ...

Consumers are brushing off their concerns about high food prices to celebrate Super Bowl LIX, while food and beverage brands once again roll out star-studded marketing campaigns and activations to ...

Prices at the mall are about one-fifth higher now than before the pandemic, thanks to cumulative inflation. But there are ways to roll them back.

Discretionary categories like luxury and big ticket home purchases performed disproportionately poorly as inflation remained sticky and interest rates remained high.