Sales of generic brand products hit an all-time high last year as consumers placed more trust in grocery retailers.

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

When coupled with an e-commerce strategy that relies on generative AI to target loyal customers, retailers that sell private label brands can capture a greater share of the consumers' wallets.

What do you need to create a private label brand? The first step to launching a private label brand is picking your target industry – but more on this soon. Secondly, you will have to find a ...

“The quality gap between branded products and private-label alternatives has certainly narrowed in recent years, particularly ...

This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans ...

Target has more than 45 store brands, delivering $30 billion in sales a year. Bentonville, Arkansas-based Walmart, meanwhile, sees private label brands as a way to move upmarket — a growth ...