“Live Más” replaces “Think Outside the Bun,” which had been Taco Bell’s tagline since 1999, and follows a two-year run of “Yo Quiero Taco Bell” commercials starring a talking Chihuahua.

Coming off a rough year, Taco Bell is approaching its 50th birthday hoping to think less and live more, ditching its old “Think Outside the Bun” motto for a new slogan: Live Más.

Taco Bell® to Activate LIVE MÁS Advertising During Super Bowl XLVII Quick Service Restaurant Brand Returns to the Big Game for the First Time Since 2010 IRVINE, Calif.--(BUSINESS WIRE ...

Coming off a rough year, Taco Bell is approaching its 50 th birthday hoping to think less and live more, ditching its old “Think Outside the Bun” motto for a new slogan: Live Más.

Taco Bell hopes new tagline and menu offerings will help put last year's woes behind it. Taco Bell to Exchange 'Think Outside the Bun' for 'Live Mas' | Ad Age Skip to main content ...

Taco Bell gave the world a hexagonal burrito by the name of Crunchwrap in 2005, and proved its worth in a short amount of time that it found a permanent home in the menu the following year.

In response, Taco Bell announced that it is putting its Think Outside the Bun tagline to bed and will reveal Live Mas this weekend, as it hopes to cast itself in a new light, according to Ad Age ...

Taco Bell is unveiling a new drive-thru experience at five locations ahead of the holidays as part of a Super Bowl ad campaign. On Tuesday, Taco Bell launched its first iteration of the Live Más ...