A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are ...

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing.

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

The impact of social media on young people’s mental health and well-being is a growing topic of concern among parents, educators, health care professionals and regulators. And now, nearly half ...

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young travelers.

Social media use can also lead to increased feelings of loneliness and social anxiety. Prioritize active use on social media, set boundaries, and focus on in-person connections to avoid loneliness.