Marketing: Controversy over radical full-body design may help polish the sport's image as Olympic Games approach.

FINA, international swimming's governing body, has voted to ban the high-tech body suits that ruled the Beijing Olympics. The U.S. has long pushed for the ban. Jim Wood, president of USA swimming ...

That modest meet last month in Columbia, Mo., began an unprecedented -- and controversial -- six weeks that turned competitive swimming upside down: 14 world records set as of Wednesday, 13 in the ...

Hence, the 2024 suits are less a leap in swimming technology than a dialing back. But what, exactly, is the big advantage of a 2008 suit? The tech is simple when you look closely — and rather ...

Speedo has unveiled its new U.S. Federation Suit ahead of the Paris Olympics. The suits that American swimmers will wear at the Games — called LZR Intent 2.0 and LZR Valor 2.0 — were developed ...