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Burger King and Wendy’s say they won’t use surge pricing, but analysts say it’s coming
Meanwhile, other restaurant chains have reacted to the Wendy’s situation by positioning themselves as anti-surge. Burger King has rolled out a “No Urge to Surge” promo that gives customers a ...
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Customer claims Burger King forced dynamic pricing increase on her — at checkout: ‘Fast food places have become a joke’
But, pouring salt in an open wound, Burger King whoppered Wendy’s last winter when their rival disastrously flirted with a surge-pricing model. “We don’t believe in charging people more when ...