The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of ...

By Denny Jacob Jeep-parent Stellantis named Tim Kuniskis head of American brands and North America marketing and retail strategy.

Synergy CHC Corp. (NASDAQ: SNYR) Secures Landmark Retail and Distribution Wins Across North America for FOCUSfactor Supplements and Functional Beverages ...

Human-Centered Marketing: The Right Message To The Right People Here's why your B2B marketing funnel doesn’t match how buyers actually buy, and what to do instead.

Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between ...

Marriott International this morning officially entered the burgeoning retail media network marketplace, unveiling its own bespoke network: Marriott Media. The network, which traverses all of ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

By giving your employees a platform in advertising, you're empowering them alongside boosting their confidence.

Executive Insight: Augmented Retail: How AR Is Redefining The Shopping Experience AR is now a practical tool transforming the way consumers interact with brands and products Nikolaos Tzoumerkas, ...

Phillips 66 agreed to divest a majority stake in its Germany and Austria retail marketing business to a consortium owned by subsidiaries of investment firms Energy Equation Partners and Stonepeak.

Phillips 66 announces agreement to divest majority interest in Germany and Austria retail marketing business.

Phillips 66 announces agreement to divest majority interest in Germany and Austria retail marketing business Phillips 66 (NYSE:PSX) announced today that its subsidiary, Phillips 66 Continental ...