When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their ...

What are some best practices for optimizing the targeting of a Facebook Ads campaign? This question was originally answered on Quora by Paulius Melkūnas.

6 Secrets to a Successful Facebook Campaign Facebook has added several game-changing features that many marketers aren’t taking advantage of.

Here are four tactics to use when you’re rolling out ad campaigns on Facebook and Instagram.

The case is expected to run through late next week and include testimony from Meta CEO Mark Zuckerberg and former COO Sheryl ...

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

There was a sense in this past week's congressional hearings with executives from Facebook, Twitter and Google that Russia's meddling in the 2016 presidential campaign was a raging success.

A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session.

5 Secrets of Successful Crowdfunding Campaigns Executing a successful crowdfunding campaign is very possible. You just have to have your ducks lined up in a row in some key ways.

Learn how to set clear, measurable objectives for your paid marketing campaigns to maximize effectiveness and ensure every dollar contributes to your business goals.