SharkNinja Singapore has rolled out a surprise street activation for SG60, featuring a squad of life-sized shark mascots ...

Stencils encouraging visitors to buy from Florence’s historic businesses and artisans can now be found on the ground at ...

Linqto, which offers shares of private firms like Ripple, filed for bankruptcy. Popular XRP advocate John Deaton has sued the firm's founder in a class suit.

Linqto, which offered stakes in highflying companies such as Ripple, is facing federal investigations and a possible bankruptcy filing.

The building, which used to be the home of a SunTrust Bank, is set to become Chemical Romance Salon. Jordan Carlson, one of ...

Like outdoor guerrilla marketing, indoor guerrilla marketing happens in public places. The main difference is that indoor campaigns happen inside—for example, in train stations, malls, office ...

Discover marketing tactics to beat competitors and grow your business, even on a budget. Learn guerrilla tactics, content marketing, and more.

Flash mobs or street theatre — where a group of people suddenly perform an act in public before dispersing — are an excellent guerrilla marketing tactic.

Certainly, guerilla marketing stunts are not new to our industry and definitely helps to cut through the clutter. However, do these types of guerilla marketing tactics work beyond awareness and ...

To effectively implement guerrilla marketing tactics, it is essential to have a good understanding of the product being offered and the audience.

Duolingo’s guerilla marketing at Charli XCX and Troye Sivan's “Sweat Tour” generated more than 20 million impressions. (Ad Age composite: TikTok) ...