Linqto, which offers shares of private firms like Ripple, filed for bankruptcy. Popular XRP advocate John Deaton has sued the ...

Linqto, which offered stakes in highflying companies such as Ripple, is facing federal investigations and a possible ...

The building, which used to be the home of a SunTrust Bank, is set to become Chemical Romance Salon. Jordan Carlson, one of ...

"It's a bit of a guerilla marketing tactic, where you just start doing stuff and people go: 'What is that?'" Carlson said, noting the building has generated buzz on Reddit and Facebook about its ...

The designer has always done things his own way, on his own time. Last night, he reminded everyone why that matters.

Will Smith electrified London with a surprise street performance on Wednesday (11.06.25) evening. The unexpected show drew hundreds of passersby who quickly gathered around the Grammy-winning ...

The city’s tourism arm is hoping it has found a way to sum up and sell Chicago to the world in four simple words: “Never Done. Never Outdone.” ...

A giant cat postcard spotted cruising down Orchard Road last week has been turning heads—and it’s no random sighting. The quirky activation is part of the Singapore Art Museum’s latest ...

Guerrilla marketing is a product promotional campaign that relies on one-on-one interactions to create a buzz for a new product.

Whether through viral social media challenges, street art or public stunts, guerrilla marketing has the potential to transform the way businesses engage with consumers in Zimbabwe.

Flash mobs or street theatre — where a group of people suddenly perform an act in public before dispersing — are an excellent guerrilla marketing tactic.

The downtown NYC ad was part of sly guerrilla marketing campaign for Steven Soderbergh's low-budget horror movie 'Presence.' By Jordan Hoffman Julia Fox appearing on a billboard isn’t news. But ...