State Farm marketing vice president Pam El tells The Pantagraph that the company didn't "change it lightly" and believes the new logo is more contemporary and user friendly. The company has ...

Caitlin Clark is again flexing her acting chops in a new commercial with State Farm.. In the 30-second advertisement released May 21, Clark gets an assist from State Farm’s mascot, Jake, who helps the ...

State Farm is taking on a new look for the new year. The insurance giant is stripping the words "auto, fire, life" out of its familiar red three-oval logo in a move to simplify the design while ...

The new commercial plays on Caitlin Clark's three-pointers from beyond the three-point line and State Farm's message of assistance and reliability.

In a statement Monday, State Farm praised Rodgers as a “great ambassador for our company for much of the past decade.” But it attempted to distance itself from his contentious views on vaccines.

BLOOMINGTON -- State Farm is changing its logo for the first time since 1953. The Bloomington-based insurance company said Thursday that the new streamlined logo will be phased in starting Jan. 1.