Starbucks instant coffee unveiled The home of the upscale lattes launches a new brand of instant coffee called Via.

Starbucks hopes for revenue growth in the $16 billion global instant-coffee market, especially Japan and the United Kingdom, where it will roll out March 25.

Starbucks' single-serve VIA packets just hit $100 million in sales, a milestone achieved three times faster than did Frappuccino. Here's why VIA is a breakout hit.

Caffeine addicts nationwide got first tastes of Starbucks Corp.’s newest offering as the coffee giant blanketed the nation with tens of thousands of free samples of its instant coffee called Via ...

Fans of Starbucks’ vanilla latte and caffe mocha will now be able to enjoy them with a pour of water and a stir, as the company seeks to shake up the stagnating market for instant coffee ...

NEW YORK -- STARBUCKS/:Starbucks to unveil 'Via' instant coffee Via, a minutely crunched bean that dissolves in boiled or cold water, is intended to steal from the $16 billion instant coffee ...

Instant coffee has been around for 100-plus years, yet it's taken almost that long to make it not taste so, well, instant. Now coffee giant Starbucks challenges our Nescaf? notions with its own ...

The idea, a Starbucks spokesman said, was to reinvent the concept of instant coffee, using micro-ground arabica coffee beans.

Today is the national launch of Via instant coffee, and Starbucks is throwing itself into promoting the new product. Via first appeared in Chicago, Seattle and London stores several months ago ...

As CEO Howard Schultz eyes a huge overseas market for instant coffee, will the new Via product damage the Starbucks brand? Enter the late Don Valencia.

As Starbucks rolls out VIA, the instant coffee that supposedly took 20 years to formulate, the company is asking customers to come into stores to compare the concoction to its freshly brewed Pike ...