While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

Starbucks' logo evolution is a stellar example of how a brand can modernise ... They encapsulate a brand's story, reflect consumer sentiments, and adapt to the ever-changing market landscape. Let's ...

"While scouring old marine books, a mysterious, nautical figure called to them, a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons ...

In this Jan. 12, 2017 file photo, A Starbucks logo sign is seen in the window of one of the chain's cafes in Pittsburgh. Gene J. Puskar/AP, FILE Starbucks said the new changes will apply to more ...

In an increasingly homogenised retail landscape, Starbucks' one-of-a-kind logo stands out as a shining example of the power of brand identity. With just a glance, we instantly recognise both the ...

The “lyrical landscape” cup has alternating bands of lines that resemble gift wrapping, and the “Siren chorus” is loosely based off the silhouette of Starbucks’ Siren logo. The “warm ...

Just like Mariah Carey, Starbucks is welcoming the holiday season ... “Vibrant, undulating lines” are threaded together for the Lyrical Landscape cup. The chain says the design is like a ...

The 'Lyrical Landscape' cup has spiraling lines that weave together. Starbucks wrote it is supposed ... lines' of the company's signature Siren logo. These hot drink cups include shades of ...

Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the company is bringing its customers at nearly 300 stores in Michigan some ...

“Lyrical Landscape features vibrant ... of color like a perfectly wrapped gift.” Starbucks paid homage to the company’s logo, the siren, and their coffee bean production.