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Starbucks is moving to standardize prices for matcha and syrups, as well as testing a new feature that helps customers figure out how much drinks will cost.
Starbucks is changing how it charges for custom add-ons to drinks such as extra matcha powder and pumps of syrup.
Starbucks now charges extra for additional syrups or powder add-ins. This is not unlike Chipotle charging extra for guacamole. (Starbucks' newish CEO is from Chipotle.) Frankly? Good. I don't want ...
Starbucks is also testing a new feature in its app that shows pricing updates in real time, instead of revealing the final price at checkout.
With an ambitious turnaround plan underway, Starbucks CEO Brian Niccol is looking to jumpstart the coffee chain’s next chapter – and in some ways, that means a return to the past.
Over the last few years, Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up ...