The wait is nearly over! The Portland WNBA franchise is expected to announce its official team name at a launch party Tuesday ...

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

Portland’s new WNBA franchise will finally have a name. On Tuesday, the team is hosting a big launch party at the Moda Center, where they’ll unveil the official name and logo. Basketball has played a ...

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

A new professional sports team is in town. On Friday afternoon, it was announced that D-FW’s latest professional sports franchise has a name: Atlético Dallas. In revealing the team name the ...

College Football 26 features 136 schools to play with in Dynasty, but you can still create a team with team builder and ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

“You’ve got some teams that are City Name Athletic, but there’s not an AC in the entire professional ecosystem. So that part is different.” The primary logo for Athletic Club ... public,” Stith said.

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

There are a few teams out there that know how to blow leads like the Falcons. Even as we approach a decade since that now legendary Super Bowl loss to Tom Brady and the New England Patriots, it is ...

GARLAND, Texas — North Texas has a new men's pro soccer team coming in 2027, and the club released its name and logo on Friday night in downtown Garland. The team? It'll be called Atlético Dallas.