After a year in business, Belle Whipple, owner of Belle's Coffeehouse, 116 N. Michigan Ave., stands next to her cafe's new ...

After posting their best record in three years, the St. Louis Blues are supplementing their on-ice changes with aesthetic ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

Chesapeake Baysox are expanding the partnership between Oyster Catchers and Cervivor with a redesigned logo and plans for ...

An unfortunate and unintentional logo design ultimately led the Chesapeake Baysox to partner for a good cause.

The Florida Panthers won their second consecutive Stanley Cup championship this week, and the NBA title winner will be ...

(Trent Nelson | The Salt Lake Tribune) An LLTJ sticker (Long Live Ty Jordan) on the helmet of Utah Utes offensive lineman ...

While the NHL has yet to crown its Stanley Cup champion for the season, the Blue Jackets are already looking ahead to a ...

The Blue Jackets will include a new jersey patch featuring their 25th anniversary logo to commemorate the team's NHL silver ...