In 2002, the South Korea-Japan World Cup marked Asia’s elevation on the global stage. In 2010, South Africa used the tournament to announce its presence to the world through culture, celebration ...

The soft power index for 2024, the fifth edition of this annual index, assessed the perceptions of all 193 United Nations member states. The index is compiled by Brand Finance, an independent ...

On an international level, South Africa’s sporting success and the power of sport to bring people together, most recently the Springboks’ victory over New Zealand to claim the Rugby World Cup ...

In global soft power rankings, France was lifted by its win at the 2018 Fifa World Cup in Russia. In 2022, the football team’s performances have only strengthened the national image and reputation.

Former South Africa international Bobby Skinstad, a World Cup winner in 2007, admires the squad's willingness to act as figureheads. "I'm not going to go on a sob story," Skinstad told BBC Radio 5 ...

South Africa flew into the Cricket World Cup a little under the radar but the awesome range of their power hitting has seen the side post the top three scores in the tournament, which stand-in ...

Captain Siya Kolisi said on Saturday that South Africa’s second consecutive Rugby World Cup title has the potential to unite the country, after he led the team to an enthralling 12-11 victory ...