South Africa: Hosting the World Cup - What Qatar Can Learn From South Africa About Nation Branding. 4 December 2022. The Conversation Africa (Johannesburg) analysis By Brendon Knott.

Ahead of Friday's World Cup kick-off in South Africa, Fred de Sam Lazaro reports from Johannesburg about what hosting the matches for the first time mean for national unity in the post-apartheid ...

Like the Olympics, the South Africa World Cup stirs deep strains of national pride. But unlike the Olympics, there’s only one sport to focus on, and it’s not about individual feats in highly ...

Hosts South Africa will take the attack to more fancied England in Friday’s Women’s World Cup semi-final at Newlands, as captain Sune Luus believes they have "nothing to lose" in their bid for ...

Not everyone has been celebrating in South Africa. While thousands of people across the country partied with the Rugby World Cup-winning Springboks along a four-day, nationwide open-top bus parade ...

Awarding South Africa the hosting rights for the 2027 Women's World Cup will help the game become truly global and prevent African teams falling behind the established powerhouses, the president ...

READ: Rugby World Cup final win would mean so much to South Africa, says coach Rassie Erasmus. READ: ‘There’s no way I would’ve dreamed of being South Africa captain,’ says Siya Kolisi ...

FIFA said it spent $1.298 billion on the World Cup in South Africa and also gave $100 million to the World Cup Legacy Trust, a fund that supports grassroots soccer projects.

South Africa's World Cup brought the game's crown jewel to the African continent for the first time, but after the shine wore off, its lasting impact didn't wind up being a positive one. Jonathan ...

As a scholar who focuses on sport tourism, mega-events, legacy and place branding, I have been studying the nation branding potential of the World Cup in the light of South Africa hosting the men ...

How Qatar can learn from South Africa on nation branding ...