Sorbent partnered with The Edison Agency to develop its brand identity strategy, design system and portfolio architecture strategy to rejuvenate its portfolio across all products lines. The ...

Scalability and affordability of solid sorbents are imperative to the wide adoption of carbon capture, removal, and storage (CCS) projects. Up until now, large-scale production of MOF materials at ...

Sorbent has undergone a brand refresh, after research uncovered its branding lacked meaning, and its identity and packaging system had become dated. The Edison Agency undertook the refresh of the ...

In all its soft-but-strong, 3-ply glory. Australian brand Sorbent is making a big comeback to the nation’s screens with the launch of a new brand platform from Melbourne independent agency ...

Sorbent has appointed independent Melbourne agency, Akkomplice as lead strategic and creative partner after a competitive pitch. The win sees the iconic Aussie brand added to a list of Akkomplice ...