Famed Nike executive Sonny Viccaro recalls how he never really cared that much for Michael Jordan prior to making him the ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down NCAA in federal court.

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down NCAA in federal court.

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

In this excerpt from “Legends and Soles: The Memoir of an American Original,” Sonny Vaccaro dishes on his clandestine meeting with Michael Jordan that helped Nike land the future legend.

Now, Vaccaro has released a book, “Legends and Soles”, that tells that story and many more from his perspective. On the page, it looks and sounds a lot more like Sonny than Matt Damon ever could.

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

At the Final Four in April, the Naismith Basketball Hall of Fame will announce its Class of 2025 — players, coaches and contributors. Sonny Vaccaro will not be among them, extending one of the ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down NCAA in federal court.