CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

Magic: The Gathering is gearing up for yet another collaboration, this time with Sega’s Sonic the Hedgehog in a trio of Secret Lair one-off, limited edition card sets.

Hasbro's Magic: The Gathering has unveiled seven new cards from an upcoming "Sonic the Hedgehog" Secret Lair drops.

Ultimate Sonic Smackdown gives fans a Marvel vs. Capcom-style fighting game with Sega's iconic characters.

As New Jersey bakes in a heat wave, food chains across the country are helping customers cool off with deals marking the first day of summer.

Sega has made a number of classic games free to claim, including titles in the Sonic the Hedgehog series, Crazy Taxi, and Super Monkey Ball.

Sonic’s latest collab goes full pickle, introducing a new Big Dill Meal with Grillo’s Pickles. It’s a wild ride through burgers stacked with crunchy chips, pickle slushes, and seasoned sides ...

The roster of Sonic Racing CrossWorlds is expanding outside of the Sonic universe to include other Sega characters and beyond. As announced at tonight's Summer Game Fest, joining the likes of ...

A new Sonic the Hedgehog rumor claims that a Sonic Frontiers sequel will arrive in time for the franchise's 35th anniversary.

Tart meets sweet in Sonic’s boldest twist on lemonade yet. Topped with a dreamy cold foam, these drinks deliver all the nostalgia of summer with an unexpectedly creamy finish. It’s a trend ...

Sonic said it "is dialing up the summer vibes" with the return of the Watermelon and Lemonberry Slushes, a new snack and half-price shakes.