Ethos, pathos, and logos are referred to as artistic means of persuasion and are contrasted with non-artistic means: that is, with hard evidence, such as laws, witnesses, and contracts.

Pathos AI Inc., a startup using artificial intelligence to develop new oncology drugs, today announced that it has raised $365 million in a late-stage funding.

Pathos AI, the biotech drug developer spun out of Tempus AI, today announced it raised $365 million in Series D financing, which it said brings the company's post-money valuation to about $1.6 ...

While ethos establishes credibility and logos appeals to logic, pathos taps into the emotional response that often drives decision-making.

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion.

In The Last Showgirl, Pamela Anderson is a veteran Las Vegas dancer who's been putting a brave face on things for over three decades.

In “Open Socrates,” the scholar Agnes Callard argues that the ancient Greek philosopher offers a blueprint for an ethical life.