Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already ...

North African states are moving to introduce high-speed internet and data-intensive applications to business and government ...

Egypt's annual urban consumer price inflation jumped to 16.8% in May from 13.9% in April, data from statistics agency CAPMAS ...

GoWit has announced its partnership with Mumzworld, an online retailer dedicated to mother, baby, and child products in the ...

We’ve put together the 20 most important social media trends you need to know so you can succeed with influencer marketing in 2025. 1. Social commerce is getting way more popular. Social platforms are ...

Meta’s AI unit struggles with talent retention as key Llama researchers exit for rivals, raising concerns about the company’s ...

Prime Minister Mostafa Madbouly announced on Saturday that the state would cover up to 60 percent of the cost of social housing units as part of ongoing efforts to support low-income citizens.

The family recently wrote to the UK government urging it to take Egypt to the International Court of Justice if it continued to refuse to release Mr Abd El-Fattah, who is also on hunger strike in ...

Qatar, Egypt, and the US continue their efforts to reach a ceasefire in Gaza, Qatar's Prime Minister Sheikh Mohammed bin Abdulrahman Al Thani said on Tuesday. "We are continuing with Egypt and the ...

“This campaign is a rallying cry for marketers who are looking to make media magic,” says Carly Zipp, global director, brand marketing at Amazon Ads (don’t think it’s her in the film..) “Amazon Ads ...

Social media advertising is an increasingly important frontier in election campaigns. Political parties, candidates and third-party groups – such as trade unions, industry bodies and interest ...