did not burn down our own forest." While Smokey Bear today is most commonly seen in picture form — or as a balloon in the Macy's Thanksgiving Day Parade — there was, at one point, a real-life ...

“When this campaign first launched, it was in the context of our war efforts, and the forests were seen as a resource in that context,” said Tracy Danicich, director of the Smokey Bear ...

Smokey Bear tells us “only you can prevent ... the amount and severity of fire burning in our forests. It may also be the best way to protect our communities and infrastructure.

Smokey Bear has worked to protect America’s forests from unwanted, human-caused wildfires. Smokey Bear is one of the most-loved ambassadors of our time and his signature phrase, “Only you can ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can ... We’re not as used to campfires as we may have been in our parents’ or grandparents’ time.