One of America’s best-known — and most beloved — bears, after teddy, that is, is set to appear at the National Cherry Festival in Traverse City this week as the marshal of the Cherry Royale ...

A New Mexico icon has come under attack in Washington. A Kentucky senator says federal funding for the Smokey Bear hot air balloon needs to be cut.

There is also growing controversy about whether the campaign ... This is called “the Smokey Bear effect.” The Forest Service itself said this phenomenon has made forests less healthy and ...

Smokey Bear just turned 70 years old, and his image is getting a reboot, reports CBS News' Ben Tracy. "Smokey has had a little work done. His costume has been updated. He's got a great ...

Smokey Bear — a pop culture icon better known by some baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with ...

Bambi, despite his success in a popular Disney movie, wouldn’t do either. Only Smokey Bear – a little bear cub who was found after a forest fire 70 years ago Saturday – could do the job.

Smokey the bear being given a fire helmet by Washington Fire Departments’ deputy fire chief, M.H. Sutton in 1950 Bettmann/CORBIS The first Smokey Bear poster shows a brown-coated bear wearing jeans.

Dec. 2, 2009 — -- Remember Smokey the Bear, the crash test dummies named Vince and Larry and McGruff, the Crime Dog? These classic characters from nonprofit advertising campaigns were popular ...

The Smokey Bear balloon, something that the state’s Department of Natural Resources is sponsoring, travels around the United States. It is aimed at promoting fire safety, which, is top of mind ...