Disney lent the image of Bambi to the U.S. Forest Service for a campfire safety campaign. But when the agreement expired, the forests needed a new spokesperson. Enter Smokey Bear. Nina Hubbard of ...

"Smokey's message has always been about your responsibility," he said, such as making sure a campfire is ... success of Smokey Bear resulted in the adoption of new fire safety characters in ...

offering tips for campfire safety, backyard debris burning and proper equipment use and maintenance. The Smokey Bear Wildfire Prevention campaign began with World War II, according to the Forest ...

80 years ago, Smokey the Bear was mostly talking about campfire safety. Now? Things are a little different. Forest fires have always been a normal part of our landscape – and a tool used by ...