Garmin announced the $799 Venu X1 fitness watch today. It offers a 2-inch square AMOLED screen and seems like a shot at the Apple Watch Ultra 2, given its similar square design and titanium body, even though the company’s other watches already offer similar features to Apple’s flagship wearable.

Garmin has introduced its new high-end smartwatch, the Venu X1. It is touted to feature the largest display ever from the brand’s Venu series, while maintaining an “ultrathin” form factor.