For example, instead of saying, "I want to improve my team’s performance," I can say, "I want to increase my team’s sales by 20% in the next quarter." This makes my goal specific and measurable.

Here are two examples of individual objectives to illustrate the difference between vague performance goals and SMART performance goals. Sales Manager Vague Goal: Increase sales.

Now that you know why SMART goals matter and a few ways that brands use them, let’s look at how to write them with a breakdown of each part of the SMART goal-setting process. Specific ...