New font remakes the alphabet from leading brand logos. A is for Adobe now. The font has been created by New York-based digital studio Hello Velocity (Hello Velocity) Fri 7 Sep 2018 at 20:00.

French pen maker BIC analysed 868,227 characters from 111 countries to create an average typeface alphabet. It can be explored by gender, age and country (pictured).

A new type of font has been created by combining letters from the logos of leading brands. Brand New Roman – a play of the ever-popular Times New Roman – uses the BR combo from ice cream brand ...